Social networks are coming under scrutiny since Facebook’s take-the-money-and-run IPO. Michael Wolff observed that Facebook is doomed to push advertising at ever lower rates, using ever more annoying methods, to ever more reluctant users. LinkedIn severed its relationship with Twitter following the latter’s ominous threats to third-party clients, likely intended to preserve Twitter’s ability to … Continue reading “Social Networks and Google+”
Category: Media
Commercial and social media
The Portal Problem
Rick Anderson at The Scholarly Kitchen has recently published two excellent articles on what he calls “The Portal Problem:” what will happen to traditional portals of learning now that we have the Internet? The Plight of the Britannica examines the demise of the Encyclopaedia Britannica’s print edition. As Anderson is quick to point out, this … Continue reading “The Portal Problem”
Selling Apps on iOS
Two recent articles report very similar experiences regarding sales of two moderately successful iOS apps. Neither app was prominently featured by Apple, and both authors report that advertising and viral marketing had very little effect. In both cases, major review sites acted as gatekeepers and determined whatever success the apps had. Drew Olbrich’s educational app … Continue reading “Selling Apps on iOS”